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Executive Summary 

Indy Parks and IU of Indianapolis have been in the beginning stages of setting up a community engaged learning partnership. There are many areas of this partnership that must be explored. Mainly, how to involve students with research, internships, and community entities; how to engage faculty; how to connect students to engaged learning.

 

 This report offers strategies for Indy Parks and IU of Indianapolis on how to grasp students' attention for the new courses. As well as best practices for engaging faculty and implementing the courses on campus. These findings were obtained through both secondary and primary research. The secondary research was obtained primarily through reputable databases or peer-reviewed journals. Meanwhile the primary research consisted of two surveys. The first survey was created for faculty and the second survey for the students. Results for both of these research methods were gathered and organized within this report in sections such as research methodology, analysis, recommendations, a review of literature, and an appendix. 

Key Findings: 

  • Database for narrowing students needs and facilitating course selection

  • Student ambassador/mentor contribution towards partnership in exchange for benefits such as faculty mentor in their desired industry giving valuable feedback and guidance

  • Market community engaged learning by using phrases such as “real world” or “authentic” via fliers and easily accessible videos

  • Offer students in depth description of courses and choice for in-person or online 

Brief Recommendations: 

  • Create options for students on different ways they can help create a successful partnership between Indy Parks and IU Indianapolis 

  • Create website for students to learn about the partnership between Indy Parks and IU of Indianapolis

  • Create informational videos that pique students interest about partnering with Indy Parks 

Introduction

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The Institute for Engaged Learning at IUPUI intends to partner with a state-wide organization to provide engaged learning opportunities embedded in experiential project-based learning classes. 

Dean of IEL, Dr. Jerry Daday, asked a question that directed the research conducted:

“How do we get students and faculty on board?”

Using a range of research methods, the group sought to answer this question. 

The group’s local study began with surveying 25 IUPUI students and 23 IUPUI faculty via an online surveying tool. An interview was conducted via messenger with a recent IUPUI Computer Information and Technology graduate to glean information regarding the digital aspect of our recommendation. 

The report coordinates IUPUI library databases, Google Scholar, and printed materials with local study survey and interview data to better inform recommendations. Utilizing knowledge gleaned from expert and local data, our team gains a larger perspective on the topics presented.

Recommendations

1. Design a new website exclusively for the Indy Parks + Institute for Engaged Learning program 

  • Build upon preexisting university course-searching tools to develop a new database specifically for Indy Parks classes

  • Include a database in the website using keywords to “match” students to faculty based on the information put in the profiles

  • Create “multimedia” that engages students and places an emphasis on what is important to them

2. Implement an ambassador/mentor program to enhance stakeholder engagement 

  • Develop an ambassador/mentor model informed by past successes and surveys conducted with strategic population selection 

  • Employ a systematic approach to program conception and management (ie. Using student ambassadors to design and update the program)

  • Utilize the ambassador program as a way to encourage “peer-to-peer” marketing strategies 

3. Create an effective marketing campaign geared towards individual stakeholder populations 

  • Use marketing strategies geared toward stakeholders based on our local study 

4. Employ flexibility and personalization in the program 

  • Allow students to select which park to work with

  • Give students the opportunity to have agency over the environment they learn in (ie. Hybrid-learning, distance learning, etc.)

5. Invest in faculty incentives to participate in the Indy Parks + Institute for Engaged Learning program

  • Offer "perks" for faculty partaking in the program (ie. Course release, stipend, raise)

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Methodology

The purpose of our team’s research was to better understand the IU and Indy parks challenge to make recommendations for how the project could be feasible and how to get students/staff involved. The team had researched what other organizations had done. The team also learned other methods IU used beforehand to see what we could add to it. Our team used IU’s databases and the internet searches  together with two surveys, one for students and the other staff.

 

We met with Dr. Daday of IU Indianapolis on 9/25/23. The scope of the project is grand, as it tries to connect IU Indianapolis with Indy Parks, which is over 200 parks. The tools that were used were IU databases and surveys for research.


 

Electronic Research

For the digital research we focused on topics that may be similar, as this challenge was new territory for IU Indianapolis. In the beginning we searched through IU Indianapolis databases and google to find some sources that may help with our research. The main ones the team used for starting out were Proquest and EBSCO with a bit of information from google scholar.

 

To narrow our searches for relevant sources we had used different search terms including: “program model” and “community engagement” to find if there were similar models or partnerships that other schools used that could be useful. We had also used “engaged learning” and “marketing” so we could find the best way to spread word and learn about what would get students interested. Other search terms were “university”, “staff”, and “experiential learning”, as the staff of the university is also important to make recommendations for the project.

 

Local Study

The goal after doing research was to get information about faculty and students. The information we gathered was about how willing students and staff were to be involved and if they could do it at all. The team had created two different surveys: one for staff and one for students. There were general questions such as “Which of the following advertisement methods would interest you in instructing an engaged learning course? and “If you could be “matched” with a professor for a real-world engaged learning class, what would you like this match to be based on? There were also specific questions as “what would motivate you to adapt your current curriculum to include project-based engagement activities with local community partners?” and “What resources would you like to have from a faculty mentor in a real-world engaged learning class? The surveys were created with survey monkey and were sent out by electronic link.For the student survey there were 25 students who had responded and the staff had 6 responses so far.

 

We had analyzed the responses, more of the students as there were more responses, to learn of what could help with the recommendations. We had gained insight on what the staff would require, what the school would need, and what the students want for the program. This lets us focus on usable models,what the university could provide, and why the program is beneficial for everyone involved.

Review of Literature

Introduction

Throughout the team’s research process of exploring best practices and industry trends for the introduction of Indy Parks community engaged classes to both teachers and students at IU Indianapolis there were many areas explored. Partnering with Indy Parks is a project of grand scope and there are many complex tasks and topics to question and explore. The team research was mainly gathered by reputable search engines introduced to us by our instructor Debbie Oesch-Minor, like ProQuest, EBSCO, and Google Scholar. Other websites were only obtained through Google Scholar and other peer reviewed sources. 


Work-Integrated Learning is a Benefit to University Students
Experts have agreed that work-integrated learning benefits university students in the career field after they graduate from college. There are many other benefits according to Rosalie Woynch who states, “Work-integrated learning (WIL) is associated with easing graduates transition into the labor market, as measured by employment outcomes such as income, employment status, or whether the occupation matches the student's field of study.”(Woynch Par. 4). She has a program that she had students take and then was studied by a researcher to find how students learned more with integrated learning. Wynch believes that students will benefit more from real-life experience. Laura Mebert also believes that there are numerous benefits in student-engaged/ integrated learning. It could make things in a classroom easier, as Mebert states, “Recent scholarship continues to affirm the efficacy of engaged learning pedagogies such as undergraduate research, learning communities, and service-learning”(Merbet Par. 6). This study talks about how community-engaged learning helps students develop more of an understanding of their course. Both of these articles explain why engaged learning in a community has so many benefits for college students.


An Increase in Options and Participation Involves More Students in Community Engaged Projects
Researchers have found that in order to get students more involved and interested in Community engaged projects in their class, that it is important to have many options and participation. These are better explained by Atelia Metaville who wrote, “Participation in work - based learning helps students learn job readiness and job specific skills”(Metaville P. 32). She also goes on to explain that it has numerous benefits with getting hired for future careers or work studies, explaining that this increases students participation in these projects. Metaville also explains that people likely to take part in these projects will go on to pursue satisfying careers. Another Researcher by the name Kristian Spring agrees that there are many benefits to participating in Community Engagement learning projects that would interest students. As she states,“Students reported more supportive relationships within their in-person communities, and higher engagement there”(Spring P.11). This article talks about how to engage students more by showing the influence these projects have on the community. While a different approach they do show how to get students involved more. Both of these articles have their own views on the topic, but great information to back their different views. 


Databases Can be Used to Match Organizations and Potential Partners
Databases are essential for record-keeping, especially at a mass scale, and can be used to match profiles with back-end information. Valova has appeared in the TEM Journal in seven publications regarding database design and management. In an article for TEM regarding database design for student projects, Valova states, “The application will provide user interface for defining the various search criteria based on keywords, student’s grade, project type; see the list of all topics with their advisors and status (free or not)” (Valova, et al, 2013). This suggests the creation of an application system to provide the associated database with information crucial to the needs of the stakeholders. Nwaru has 51 publications and has created a conceptual framework for a volunteer database. “comprise a web-based front-end that interactively allows participant registration, and a back-end that houses the database containing participants' key relevant data…Using a range of invitation strategies, key demographic and clinical data will be collected from those pre-consenting to consider participation in clinical trials” (Nwaru, 2016). The database discussed in this publication allows users to create a profile, the data of which is stored and used to carry out the functions of the purpose associated with the database. Databases can be used to store user information and help the organization match users to potential partners.
 

Community Engaged Learning is Both Beneficial for the Community Partner and the University 
Research suggests that the integration of community learning into the university curriculum will be both beneficial to the community partner and the student involved. The creation and execution of the community learning program must align with benefiting stakeholders in order for this to happen - “It’s critical to provide all stakeholders a seat at the table” (Nielson, et al., 2022). Furthermore, investing in avenues of engaged learning for students creates effective learning: “effective learning communities ‘infuse intellectually rigorous, inclusive curriculum with high expectations; design developmentally appropriate assignments and award fluid credits’” (Vickers, et al, 2004). An effective engaged learning program must integrate appropriateness and rigor into its curriculum. The flexibility in assignments and methods of engagement offered in a successful learning community allows students to personalize their learning, develop assignments that are relevant to them, implement a level of challenge, and receive adequate compensation for their learning.

Changing the Classical View of The Classroom is Essential for the Integration of Experiential Learning 
Miami University has suggested that it is important to change the classical view of the classroom in order to integrate experiential learning. Instead of viewing classes and lecture as something to be memorized and quizzed on, it is better viewed as a space to problem solve. Experiential learning should be all about the experience and the student's exploration of their new-found autonomy, as stated by the Miami University, "Effective experiential learning necessitates that the instructor clearly defined group work agreements, activity learning goals, and big-picture relevance" (Chapman, McPhee, & Proudman, 1995). In addition to primary experiential learning experiences, it is important to have opportunities for reflecting on direct experiences" (Miami University). These are all activities which give students the opportunity to immerse themselves in real-world scenarios. David Kolb agrees that learning should be about the experience as he states, "when students start with concrete experiences and then have the opportunity to step back and reflect upon the experience, to form generalizations and conceptual models in relation to prior learning, and to test the implications of this conceptualization through new experiences, they can achieve the mastery of both theory and practice" (Duley et al, pp.9, 1986). Kolb agrees that experiential learning is more than sitting in at lectures and about going into the real world for experience. Both articles agree that it is beneficial for students to learn through real world experiences. 


Promotion or Tenure Can Motivate Faculty to Take on Challenges of Community Engaged Learning 
Studies have found that faculty tend to want to be involved within the community, but tend to feel only feel able depending on their work ability. This is expressed within Bloomgarden's work, "Establishing and pursuing community partnerships for research, teaching, or multiple academic and service purposes demands skills and commitment for building and managing off-campus relationships, preparing unconventional syllabi and learning exercises, attending to benefits and responsibilities among students, researchers, and community partners that are equitable and reciprocal, and assessing and documenting student learning". In other words,  adapting to a new teaching system can be challenging to both students and faculty. Faculty may feel as if they are unable to carry the workload. However, chances of promotion and tenure tend to make up for the work. The aspect of community integrated teaching as  being a challenge is backed by a professor at Loyola University, Philip Nyden, as he states, "Many faculty were initially attracted to higher education because it is a world where questioning the status quo can be the norm. It is a world full of challenges and unpredictability".  Both articles agree that adopting a new style of teaching is challenging but can be integrated if faculty see the benefits such as, expanding their education, promotions, and seeing their work in action. 
 

There are Long-term Benefits Withing Large-scale Collaborations Between Businesses and Schools
There are many long-term benefits for having large-scale collaborations between businesses and schools. It could lead to the students using their experience both in and out of school. "Most unexpected was the level of application and transfer of academic concepts to practical situations, reinforcing the conclusion that social and emotional context can facilitate transfer"(Blatt-Gross,2023). Blatt-Gross talked how in the study, even after the engaged learning project had ended, students still kept using what they had gotten in said project, in and out of school. Furthermore it also gives students what they keep for the future, "Understanding their future role as engineers, reinforcing the idea that their work responds directly to the real needs in the community"(Goggins, 2022). Goggins talks how in Ireland and years of doing projects with the community led to students to learn what they did have an impact and help the future. However, for there to be a large collaboration between a school and community there would be many different obstacles that could hinder it. One of the obstacles is that some parts of industry that believe that college students or graduates aren't ready, "there is a gap between what industry practitioners need and what academic experts provide"(Rhinehart,2022). Rhinehart talks about how industries in communities have a hard time connecting with academia, but when it is connected then good things happen. Also that before projects could start there must first a model of how things should go and if it would work."there is a need to identify emerging WIL models that enable flexibility while optimizing outcomes for stakeholders(Kay, 2019)" these models are new, but could have issues that haven't been seen yet. Though community and education collaboration are very good there could still be issues in how they're implemented.
 

Recommendation 1: Design A New Website Exclusively For The Indy Parks + Institute for Engaged Learning Initiative

Due to the immense variety of subjects these experiential learning projects and their associated classes in the new initiative will cover, narrowing the student’s selection to fit their needs is essential.

A new course search tool and database incorporated into the website with relevant and hyper-accurate filters will allow students to effortlessly be connected with the faculty member/course corresponding to their interests

Stakeholder Preferences Differ Tremendously - Implement 2 Websites For The IEL + Indy Parks Initative: A Faculty and Student Side

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Our local study concluded that the two stakeholder populations - students and faculty - prefer a different medium and style of materials in academic resources.

Solution = Two different websites tailored to meet stakeholder needs 

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Preexisting Course-Search Models - Excellent models for The Proposed New Website 

The “iGPS course search” tool is available to all IUPUI students and the database includes all courses available on the campus. The implementation of this tool is school-wide and serves as a successful large-scale course-searching database model. 

Another course-search tool that is available to students is the tool to search record-bearing experiences on “the Record” webpage. 

Combine These Successful Models To Maximize An "IEL + Indy Parks Course Search Tool"

 The iGPS tool does not allow students to search for experiential learning opportunities while the Record's course search tool does not offer filters to allow students to search for opportunities in their desired area of study. While these are not boundaries for the intended use of these tools, to maximize students' ability to find an IEL + Indy Parks course that meets their needs, combining aspects of these models is ideal.

The New Search Tool Acts As A "Matching Database" - Effortlessly Creating Connections Between Students and Faculty

A matching database in the website using keywords, pedology, and scheduling in the interface would be beneficial for all stakeholders. According to the local study, 68% of all IUPUI students surveyed answered that they would prefer to be matched with an engaged learning instructor whose pedology aligns with their learning preference. 

Increasing Engagement - How Do We Design The Website To Retain Students?

We must next examine what would entice students to actively use and engage with the proposed IEL/Indy Parks website. Student use of university e-databases depends on several factors, including “Perceived Ease of Use and Perceived Usefulness” (Abubakar, 2021). Emphasizing the perceived student benefit of the website specifically could increase the website’s student visitor retention.

Below is a list of benefits targeted toward the university student that may be displayed on the homepage of the proposed Indy Parks + Institute for Engaged Learning website:
What You Receive From Our Program 

  • Dynamic real-world projects to add to your portfolio 

  • Exclusive access to contacts with Indy Parks staff 

  • Innovative learning program that marries project-based learning and community engagement

Enhance Perceived System Quality - Use IU Branding in Website Deisgn

Perceived system quality may be a factor in university students' behavioral intention to engage with academic material (Chang et. al, 2008). Using IU’s branding to create the new website will establish authority and give the students a sense of familiarity with the material.

Engaging Students - Using Multimedia to Increase Student Satisfaction

The website must be engaging to the student. Scholars suggest using “multimedia” to engage with students may increase “student satisfaction” and “course-taking intention” (Kim, 2020). The website designer may consider using multimedia to display the student benefits of the program in order to maximize the possibility of student engagement with the material, intention to participate in the program, and student satisfaction with the website. 
 

Possible applications of multimedia on the “student side” of the proposed IEL + Indy Parks website:

  • Videos of student success stories regarding engaged learning and how this has/will impact their career 

  • Podcast created by students IN the program talking ABOUT the program 

  • Picture gallery showing a variety of what students may be able to accomplish during the program 

  • Multimedia gallery showcasing past IEL projects 

  • “Tour” and introduction of the program using an interactive click-based interface

  • Hyperlinks to IEL and Indy Parks websites, respectively 

  • Map using a click-based interface showing each Indy Park around the state and what opportunities are offered by administration in that specific park (ie. A student clicks on a park and is able to see the opportunities provided by this park and whether the associated class will be distance, hybrid, or on-site learning)

Recommendation 2: Implement An Ambassador/Mentor Program To Enhance Stakeholder Engagement And Systematically Operate The Program

Local Study Shows Students Want To Help - Using An Ambassador Model To Systematically Create and Stimulate The Program

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The proposed ambassador/mentor program takes a systematic approach by asking every student ambassador to contribute to the program in varying levels of commitment to receive the benefits of having a faculty mentor in their desired industry giving them valuable feedback on their work. 

Taking a “systematic approach” to the creation and implementation of this collaborative initiative using students would look like tapping into each individual student ambassador’s skillset or desired area of growth and exploring that in a project that would benefit the program at large.

This approach focuses, “by the relationship between and among those parts” (Mumby, 2013, pg. 94). In this context, we would place emphasis on how each part of the system helps the other function as a more optimal member of the group. Just as the program initiative will include students partnering with Indy Parks representatives to mutually benefit, the ambassador program will use prior mentorship models to promote internal growth.

Considering relationships with stakeholders using a perspective of receptivity can aid us in understanding crucial aspects of stakeholder participation in project-based community engagement (Leidig, 2021). Systematically approached, the student ambassador/faculty mentor program would operate interdependently and use university-internal resources to stimulate the program. 

 

Not only would using internal sources allow for a more cost-effective approach to program management, but the data is clear - students want to gain experience, take on leadership roles, and add projects to their resume. While they are able to do this with their engaged learning classes, many students still seek additional opportunities to increase their career readiness and give their resume a competitive edge. Expert research concludes that partaking in extracurriculars as a college student increases a student’s chances of having an “effective transition to work” (Tchibozo, 2007). As for university benefits, scholars conclude that student-professor partnerships are a potential influencing factor in student learning (Li, 2023)

 

The use of this “systematic” approach is beneficial to all stakeholders in the program: administration, faculty, and students. 

 

Can This Systematic Ambassador/Mentor Approach WORK? - Interviewing an Alumni

To determine whether or not a group of students studying computer science would be equipped with the skills to design the website and associated databases, a recent IUPUI alumni working in the field of technology was briefed on the basics of the website/database proposal and interviewed via Messenger. 

Question: Do you think a group of senior computer science students at IUPUI would be equipped with the knowledge to create a website that hosts a database and several different pages hosting multimedia?

Answer: Definitely! When I was at IUPUI, I met some very talented seniors, some of them already employed in the field. Senior Computer Science and Computer Information and Technology students should have no problem building a basic website, and, even those whose concentration isn't databasing, have at least a working knowledge of building a database. They would just need enough time to work on it.

16% of IUPUI students surveyed answered that they would be interested in the creation of the new website/database. 

While the responses were anonymous and there is no way to know the majors of the respondents, the alumni interview gave us insight that, “those whose concentration isn't databasing” (Spurling, 2023) can still build a proficient database. 

Spurling’s stipulation on this was that the students would just have to be given time. If the ambassador program was widely advertised using marketing methods geared towards students with an interest in database creation, a sufficient number of students may be recruited specifically for the website/database initiative.

Peer-to-Peer Marketing Benefits In a Student Ambassador Program

While the proposed student ambassador program would stimulate the dynamic operations of the project by having students contribute in various means, an additional opportunity with the ambassador program can be observed when we look at research pertaining to “peer to peer” marketing methods. Research suggests that using peers to effect “word of mouth” marketing methods can be successful (Millet, Chamberlain, 2007). Encouraging student ambassadors of Indy Parks + Institute for Engaged Learning to promote the program among peers organically is a cost-effective way to increase awareness and positive perceptions of the program around campus. 

Similar to past “peer modeling” successes, which use training with a peer to alter behavior (Hankla et. al, 2018), “peer-to-peer” marketing methods make use of internal materials to achieve a goal cost-effectively. Integrating “role-modeling” into the organic peer-to-peer marketing process can successfully increase program recruitment, (Ko, 2020). The use of peers in efforts to improve student decision-making career exploration self-efficacy proves to be successful (Huafeng Zhang, 2018), and perhaps this success would extend to the Indy Parks + Institute for Engaged Learning program.

Examples of organic ways to arrange “peer-to-peer” marketing and “peer modeling” in the Indy Parks + Institute for Engaged Learning Student Ambassador program:

  • Educate student ambassadors extensively about the program so they may relay information to peers (Ko, 2020)

  • Invest in the relationship between student ambassadors and the school community by organizing social events aimed at marketing the program (Rigby, 2010)

  • Encourage student ambassadors to post about the program on social media using “trendy” methods, as interaction and “trendiness” is proven to increase social media brand awareness (Masa’deh et. al, 2021).

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Usable Ambassador Model - The University of Alabama Undergraduate Research Ambassadors 

The University of Alabama houses a successful program of student ambassadors that promote undergraduate research. 

Research Ambassadors of the University of Alabama complete the following tasks for the program:

- Enriching peers with research knowledge through individual advising appointments 

- Promoting undergraduate research by speaking to clubs, organizations, and groups on campus

- Participating in all events held by the Office for Undergraduate Research

Ambassador and Mentor - The Connection Process

The University of Alabama has a team of faculty mentors who are contacted by students interested in undergraduate research. Faculty mentors have agency over which scholars they work with and can decline to work with students. If a faculty member and student agree to work together, the team can mutually agree on a research project that fits the student's desired area of interest. The program website discloses that specificities of the research may be determined by the team, but recommends that mentors and students devote 6 to 10 hours of research each week. We suggest using this program as a helpful model for structuring the proposed IEL and Indy Parks ambassador/mentor program. 

Recommendation 3: Marketing Engaged Learning Projects To Students

We sought to find a way to market engaged learning classes to students. Our goal was to increase interest and enrollment for future classes through the Indy Parks Partnership. We found out that parks around Indianapolis would like to work with IUI students to attract more independent learners to the classes offered by Indy Parks.  

We also found that students have limited access to real-world experiences, but have no way to access them. We discovered that if we found ways to market and ways to engage students through correlated IUI events. We could get students interested in wanting to participate 


Effectively Marketing Towards College Students: 


Our team found that our first obstacle to overcome was finding the right kind of advertisements to target students. We wanted to find out what kind of advertisements would interest students to learn more about Indy Parks engaged learning so we created a local study to find out what a student would want from an engaged learning project in a class, and also what would be the best way to advertise so that they would want to seek it out and participate. This local study has shown that the main form of advertising for students that will interest them to pursue whatever topic is presented is flyers. The survey question “Which form of advertisement would interest you the most in engaged learning” had multiple choices to choose from such as a flier or a TV on campus. Out of all the choices, 16 out of 25 students responded that they would prefer flyers, which is good because it is easy if a student decides they later want to access it. The 2nd most picked choice was a video on a website that can be easily accessed.
 

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  • 16 out of 25 students like a Flyer as a marketing tool 

  • 11 out of 25 like a video on a website 

  • 10 out 25 students like school table or QR code 

 This is great because while it would take effort to initially design and upload a website, Once it is set up besides, you could post a video to get students interested, and add other things on the website to help get students started. Such as a future list of classes that will have these projects. It is also easy to update and has little 


Advertising In A Way That Would Make It Easier On Faculty Included In IEL Programs: 


Since realistically it would not be possible for teachers to be the one reaching students. One way you could advertise these ideas to a student is through an informative video. As stated by Ademola Abimbola “An informative and entertaining video is an effective tool for communicating with college students”(Abimbola Par. 13). Abimbola states that there are many effective ways to market to college students with a video just being one of many effective methods. Other methods include or relying on word of mouth between students to spread details about whatever you want advertised. Here are the results from the survey about what kind of method faculty on IUPUI prefer to use to advertise engaged learning projects.

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  • 68% of  faculty members preferred a newsletter to advertise engaged learning activities. 

  • This could mean that they want the most cost effective and widely spread form of advertisement

  • Following in second place emails had 62% faculty members choose that as an preferred method of marketing. 

  • Third place was a QR code for easy scanning at 48%

 

Using the knowledge of both the local studies and online sources the best recommendation we have for marketing is to combine the 3 most chosen marketing methods chosen by both faculty and students. Using a flyer you could add a Qr code that takes students back to the website design mentioned above in a previous recommendation. It will use all three methods and a previous recommendation to give the best marketing experience for both students and faculty. Since it is in flyer form it can be posted around the multiple IUI schools. 


Social Media Marketing - College Students Preferred Advertisement Method And The Multiple Benefits It Has:

 

Social media is a part of almost everyone's life, we use it to communicate, and we use it for entertainment. Regardless of being aware or not, social media has been marketing all sorts of things. We propose that social media could be used as a method to market since it already has access to college students. In an article written by Max Freedman He states “Gen Z uses social media quite often, just as they do with messaging apps and other internet platforms”(Freedman Par. 1). Social media ads are effective in the sense that they can easily slip into almost any form of social media advertisement and can be targeted for specific audiences.

The Importance of Marketing To A Broad College Audience And Method Of How To Do So:

 

Marketing and advertising to students is something that plenty of colleges and universities have done for all kinds of resources. It is the most effective way to reach students without continuous strain on the faculty and teachers. Western Kentucky Universe has an example where the student Amanda N. Peirce made a capstone about how their university had plenty of resources posted everywhere. Her goal was “create and assess the efficacy of a campaign encouraging students to become more informed and seek out campus resources in times of stress and need”(Peirce Pg. 1). She has many charts and data tables showing differences between classes, areas where they live, and different majors to compare how different students find different resources. Using this information we can post advertisements around campus centers, both science buildings, Hine hall, Tower, and any majorly populated campus areas to get this opportunity available for everyone.

Recommendation 4: Offer Faculty Benefits Without Extra Work - Financial Compensation and/or Course Release

During the team’s meeting with Dr. Daday, which discussed the partnership between Indy Parks and IU Indianapolis, many areas of exploration were brought to light. Dr. Daday mentioned concerns about the involvement of students and faculty regarding the partnership with Indy Parks and IU Indianapolis. Another concern was the implementation of 50 new classes at IU Indianapolis; How would Indy Parks plug in all these classes? Most importantly how will faculty handle the influx and adaptation of these new classes?

 

Many teachers are aware of the benefits of community-engaged learning. However, the incorporation of these classes within their curriculum brings on extra work and it is a stressful change. As stated in Engaging Faculty across the Community Engagement Continuum, “On top of organizing and planning the logistics of community engagement projects, actually building relationships with community members and organizations is a long-term, time-consuming activity (Gorski and Mehta, pp. 4, 2016). Teachers already face long work hours and are spread thin. Therefore, something teachers would benefit from would be higher pay, and in turn students would benefit from this as well (Anderson, pp. 2, 2022). 

 

Savana Anderson states within The Truth About Teacher Salaries and its Effects on Teachers and Students, “While examining pay for performance and its effects, it has been concluded that districts that implement pay incentives have more appeal for old and new teachers alike. Teacher performance pay, also known as pay for performance or PFP includes higher incentives and pay based on student success” (Anderson, pp.9, 2022). Anderson explains how the performance of students is correlated to the pay of teachers. Higher pay is a big incentive for faculty to partake in community-engaged programs and it offers other benefits like increasing teacher quality and lowering turnover rates. If there was an incentive for teachers to uptake more work, there would be more teachers involved within the Indy Parks and IU Indianapolis partnership. In turn, students would receive the best education possible with teachers who  want to be actively involved in these community-engaged classes.

 

 Additionally, Odden and Kelley state, “If the county is to accomplish the aspirations of standards-based education reform- education many more students to much higher levels of performance- then recruiting and retaining quality teachers must be a high priority issue. And paying teachers different- as well as paying them more- must be part of this equation” (Odden and Kelley, 1995). If IU Indianapolis wants their students to succeed and have access to the best education, then the best teachers must be involved as well. The best teachers are more likely to be involved with financial compensation.

 

 The team wanted to see what would motivate more teachers to be involved in these new classes, so the team created a faculty survey. The survey received answers from 23 different teachers and here are the results from IU Indianapolis teachers themselves to the second question:

“In the future, what would motivate you to adapt your current curriculum to include project-based engagement activities with local community partners? (choose all that apply)”

These options can be grouped into 3 categories: special recognition, financial compensation, and other benefits. 

Out of those 3:

  •  49% of teacher votes were towards financial compensation as one of their incentives.

  • 21% of teacher votes went towards special recognition as one of their incentives

  • 30% of teacher votes went towards other benefits.

Opportunity to Accrue Credit Towards a Course Release

 

Another incentive towards teacher’s engagement to take up project-based activities with local community partners, to receive a high percentage of teacher votes was the opportunity to accrue credit toward a course release. Since 50 new classes are currently being planned many teachers will have yet another course to take up. Thus, teachers will have more work, as already mentioned above teachers are spread thin. So, by participating in the engaged learning activities with Indy Parks teachers could potentially receive credit for their work and free up their workload through a course release. The third question of the team’s teacher survey asked:

“Which resources would assist you most in integrating engaged learning activities into the classroom? (Choose all that apply)”

Screenshot 2023-11-29 at 8.40.06 PM.png
  • 80% of teachers chose “grant opportunities to support my work”

  • 8% of teachers chose “other” which included:

  1. “Time via course release to develop curriculum”

  2. “Anything that frees up time” 

Teachers at IU Indianapolis seek opportunities and time to support their work whether it is personal or for the betterment of an engaged learning program with Indy Parks. This opportunity can be presented through a course release which teachers at IU Indianapolis are in favor of.

Recommendation 5: Flexible Programming

Allow Students To Pick Which Park To Work With:

If students could pick which park to work with, it could bring different benefits. A benefit for students picking which ones to help, instead of just being assigned one that seems convenient would be more motivation. It would make students put more thought than just “do i have time for it” and “do I want to do it” and turn it into “Can I do it/ what are the long-term benefits for doing it”. Within Students’ Perceptions of Choice-based Assessment: A Case Study is ,”Research suggests that providing students with choices, or flexibility, in what, how, and when their learning is assessed can enhance students’ engagement and satisfaction with their learning experience”(Spinney 2023). The many choices, via different parks, would allow students to not only have different avenues of going forward in experience, but also to motivate themselves to finish the project. Written by Elizabeth Cooke , “student viewpoint and level of engagement illuminated behaviors and interactions more fully by their description”(Cooke 2023). Just having a choice for doing something makes students more willing to try things usually to their strengths, but also something new as well.

Though too many choices could cause some problems,” choice was not motivating for all students; a few students expressed concerns over the potential for procrastination, a lack of experience with choice, and/or too many choices”(Spinney 2023). The choices may make students feel overwhelmed, which then leads to hasty decisions. The decisions could then lead to students wasting time on an unfulfilling project, instead of getting something fulfilling.

Allow Students To Have Some Control On How To Meet With The Parks:

The parks would each have their own problems that would need to be addressed in different ways. Allowing students to pick how to meet and help solve the problems could bring more benefits. Some people could only do their best in different ways; written by Potola, who is a teacher of education, says some students need a  “more situated approach by interweaving development, social cognitive, and sociocultural perspectives on motivation”(Potola, 2022). If students are able to pick how to meet with the parks to help them, it could bring unexpected benefits due to the motivation from being remote, hybrid, or in-person.

Some students are motivated to finish things in-person, while others are the opposite. Though in-person meetings still have a place to start and finish projects; however the use of technology cannot be ignored “Online courses, interactive educational platforms, learning management systems, accessible video, and animations have made vast advances in the last 20 years”(Weinert 2022). With technology becoming more accessible and advanced it is becoming simpler to do things, such as meeting with people at distant places. It also helps with parks that are too far for convenience, but need help. Of course there are problems that can’t be solved remotely such as checking who goes to parks and testing soil samples. There are many different parks, and if students are able to pick which ones to help, it would benefit both parties if students also had some control in meeting with the parks.

Closing

Dean of IEL, Dr. Daday, tasked our team with finding ways to get IUPUI students and faculty on board for the new Institute for Engaged Learning/Indy Parks collaboration. The above recommendations, informed largely by a local study and exclusive database research into industry best practices, aim to achieve a strong beginning and prepare for the future of this cutting-edge initiative.

Implementation of our recommendations would use a systematic approach to cost-effectively invest in and successfully stimulate the program.

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Appendix A: Local Study

Appendix A: Local Study & Data Analysis

25 IUPUI students and X IUPUI faculty were surveyed using a questionnaire tool aiming to gather quantitative data measuring opinions, interests, and the necessities of stakeholders. The tool was administered via Survey Monkey for both target populations. IUPUI students' responses were collected anonymously on social media. Each member of our group made the survey visible in online spaces where our desired population is present (Snapchat, Instagram, and Facebook) and put out a call to action inviting IUPUI students exclusively to take part in this survey. Faculty were contacted primarily through email and asked to take the survey, but some faculty members were approached and asked to take the survey anonymously when they had a spare moment. 

The local study data provided valuable insight into what should be integrated into academic resources for the Indy Parks partnership. We aimed to understand stakeholder-preferred avenues of engaging in material relevant to academic materials. 

 

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*Answers that were cut off

- Ethnographic reflection papers

- Podcast that integrates research 

Faculty Survey

*Answers that were cut off

- Getting my course listed on “The Record”

- Getting an increase in pay per course [associate and adjunct faculty]

- Getting a lapel pin or other "swag" from the Chancellor 

- Getting a letter of recognition from the Dean of the Institute of Engaged Learning for your FAR

- Getting a small stipend per engaged learning course [full-time and adjunct faculty]

- Getting the opportunity to accrue credit toward a course release [similar to the current independent study model]

Screenshot 2023-11-29 at 8.40.06 PM.png

*Answers that were cut off

- Support and training to design the new curriculum

- Conversations with the ePortfolio team to integrate ePortfolios

- Funding to support opportunities for students, participation in a community of practice to support my work

- Grant opportunities to support my work

- A teaching assistant to help integrate and support engaged learning

OTHER RESPONSES PROVIDED BY FACULTY MEMBERS:

- "Time via course release to develop curriculum"

- "Financial support for students to cover the costs of research (e.g., admission to museums)"

- "Anything that frees up time"

Screenshot 2023-11-29 at 8.42.32 PM.png

*Answers that were cut off

- Teach a Bridge section

- Join a campus-wide Engaged Learning initiative 

- Serve as an Engaged Learning Faculty Fellow

- Apply for a CEG grant to integrate Engaged Learning

- Mentor an undergrad student seeking opportunities in your field for the Institute of Engaged learning 

- Join an Engaged Learning Community of Practice 

- Meet with a representative from the Institute for Engaged Learning to learn more about engaged learning opportunities that might fit my course

Screenshot 2023-11-29 at 8.40.39 PM.png

*Answers that were cut off

- An instructor profile that includes your engaged learning course (viewable by prospective students and community partners)

- Access to full list of community partners, regardless of department or area of interest 

- Ability to personalize course description

- Addition of database to “match” students and instructors in engaged learning classes via pedagogy

- Ability to add searchable keywords into course description that can connect students with the course

- Ability to search through a list of community partners that has been filtered and tailored through algorithms to meet your instructing interests 

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*Answers that were cut off

- Offering Zoom and In-person office hours 

- Offering no office hours, communicate over email only

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*Answers that were cut off

- Expected benefits of the program

- Materials (ie. Instructional booklets, videos, and taxonomies) to help me implement the program that may be revisited at any time

- Visuals and infographics that are short and to-the-point

- In-depth materials (ie. Books and documentary films)

Screenshot 2023-11-29 at 8.43.36 PM.png

*Answers that were cut off

- A video sent out via email explaining the program

- A presentation by the Dean of the Institute of Engaged Learning 

- A Newsletter about the program sent via email 

- A QR Code to scan for more information about engaged learning opportunities 

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*Answers that were cut off

- No Interaction (I want students to complete their engaged learning activities independently)

- Minimal (I want to meet with students once during the semester to help them move forward)

- Moderate (I want to be in the class with students once or twice a month)

- Consistently (I want to be in the class with students once or twice a week)

Student Survey

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*Answers that were cut off

- An ad on a TV in campus center

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*Answers that were cut off

- I have reliable vehicle transportation to an off-campus location at any time.

- I do not have reliable vehicle transportation to an off-campus location.

- I do not have reliable vehicle transportation to an off-campus location BUT I can walk or bike somewhere.

- I have reliable vehicle transportation, but it must fit my schedule (sharing a car, public transportation, Jagline bus, can only drive in the daytime, or other).

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*Answers that were cut off

- Assisting in a “bridge week”-like program to introduce students to engaged learning programs

- Assisting in the creation of a new website OR database

- Assisting in marketing efforts geared toward “spreading the word” about real-world engaged learning classes

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*Answers that were cut off

- Hybrid office hours (zoom and in-person options)

- Help with personalization of assignment schedule (this could be possible with real-world engaged learning classes!)

-Flexible assignments (YOU choose the medium of completing the assignments, pending instructor approval)

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*Answers that were cut off

- Ethnographical reflection papers

- Podcast that integrates research 

Screenshot 2023-11-29 at 9.41.06 PM.png

*Answers that were cut off

- Expected benefits of the program

- Material that may be revisited at any time

- Anticipations of potential questions 

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*Answers that were cut off

- Equal in class work for students

- Very to no little interaction with the student and their project

- Moderate (leave them alone but help when asked)

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*Answers that were cut off

- Schedules (office hours work for you)

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*Graphs generated by Survey Monkey

Alumni Interview

To provide a more ethnographic and retrospective student perspective of project-based learning, Josh Spurling, a Computer Information and Technology graduate from IUPUI, was contacted and interviewed via Facebook messenger. 

The variety of resources used in our research provides a diversely informed set of recommendations that consider the needs of all parties involved. 

Question: Do you think a group of senior computer science students at IUPUI would be equipped with the knowledge to create a website that hosts a database and several different pages hosting multimedia?

Answer: Definitely! When I was at IUPUI, I met some very talented seniors, some of them already employed in the field. Senior Computer Science and Computer Information and Technology students should have no problem building a basic website, and, even those whose concentration isn't databasing, have at least a working knowledge of building a database. They would just need enough time to work on it.

Appendix B: Relevant Information

What To Consider When Implementing Experiential learning 

/https://nsee.memberclicks.net/assets/docs/strengthening.pdf

Links to an external site.

This PDF is a compilation of best ways to implement experiential learning throughout educational institutions. There are credible external sources cited within the document. Those sources can easily be accessed for further exploration . There are several examples of how classes are set up, including how to engage students, and how to engage the faculty as well. 

 

How Other Colleges Have Implemented Successful Experiential Learning

https://miamioh.edu/cte/flc-resources/experiential-learning/el-integration/index.html

Links to an external site.

Miami University went through a similar process as IU Indianapolis and they compiled considerations, planning, and activities for experiential learning assignments that have worked for their university. These questions and examples may be useful whenever the planning for courses commences. 

https://research.ua.edu/our/ambassadors/

Link to The University of Alabama Research Ambasssador program discussed in the analysis.

Appendix C: Meeting Notes

Meeting Questions:
- What areas would you like to explore in this project? 
- Give your topic idea in one sentence.
- Are
there any personal sources you would recommend for us? 
- What do you think we should focus on in our final report?
- Has something like this project been attempted in the past, and if so, why did it not work out? 
- Are there specific departments within indy parks we will have our main focus on?
- What do you think can lead to a successful university and community engaged partnership?

Notes from Meeting:

  • Angle for this project 

- Want students involved in research, internships, and community entities
- Want students to be engaged in working with Indy Parks → marketing strategies 
- “real world”

- “authentic”

- There is no front door to access IUPUI

- HOW do we engage faculty?

- WHO do we talk to, to engage with the community?

- Indy parks has 200 parks with need and not enough staff to activate all parts of the parks
- HOW can Indy Parks plug in 50 classes at IUPUI?
- WHAT does Indy Parks need to know about IUPUI to work with us and vice versa?

  • WHAT barriers are there for students to participate in projects embedded in class?

- Time 
- Transportation
- Student awareness 

- 20-50 faculty to work with Indy Parks in a project and engage with Indy Parks
-
WHAT’S interesting?
- WHAT’S a challenge?

- Convince students that this is ‘COOL’ and why parks are important
- Real world problems that Indy Parks deal with and can be fixed by IUPUI students
- Engagement strategies 
- Volunteer opportunities for students
-
HOW can students go sign up?
- Include an app

  • Survey

- Ask anyone on campus
- Most helpful to survey IUPUI students 

  • Class Set-up Ideas:

- Each course adopts a park
- Science courses can go to a park and pull soil samples

 

Appendix D: Team Memo

To:  Debbie Oesch-Minor

From: Indy Parks  Engaged Community Learning: Marlee, Adam, Miram, Kaleb

Date:  03/10/23

RE: Team proposal and Progress on research 


 

 

Project Overview

The project is about finding a way to not only connect students with projects within parks that gives experience for their majors, but also to connect with the parks via projects. First, prior research about the subject is done, so questions could be formed for the interview about parts that are hazy. Then an interview with the client happens so there would be a more concrete idea about the scope of the project. The group has to find a way that students could reach the parks that meets both the students and the parks' needs. Furthermore, reach out to faculty to know what the parks do need and research marketing strategies to get students involved. IUPUI wants to connect at least 50 classes with the 200 parks associated with Indy Parks.

 

Community Client

Our client is Dr. Jerry Daday. He is the Executive Associate Dean in the Institute of Engaged Learning. He had explained to the team that he wants to have a long-time partnership between IUPUI and Indy Parks. He wanted the team to research ways to have a model that may work and how to get faculty and students on board.

 

Policy/ Procedures

Our project policy is : 

  • Do your assigned work 

  • Do your best to respond to group messages

  • Be mindful assignments

  • Do not be afraid to ask for help from one another

  • Be a good group member

Our project procedure is:

  • Each member must put their completed work within the right area

  • Each member must not plagiarize

  • Each member must not forget communication with team members

 

Team member Responsibilities:

During class time we used the time to go over what everyone wanted to do, and what everyone was comfortable with. We talked about what sections we could successfully complete in the project and about what we expect from each other. A group chat is how we communicated with each other and made sure everyone knew what they had to do. 

 

Communication Between members: 

In order to keep in contact, Marlee has created a group chat. We decided as a team to use any time we were given in class to work on the project, and to go over what we needed to work on. There is very little need to keep up every day since we all have faith in each other to complete the work independently. A google doc was created where everyone could add what they wanted, and use any resource on it, sort of like a central hub where everyone can put or take information.

 

Conflict Issues:

If there are issues then first comes peaceful communications with the peacemaker; however, if things somehow get intense then Professor Debbie will be notified to help solve the conflict.  

 

Team Members Strengths and Weaknesses: 

Our group members are all unique and different in their own ways. Everyone has something different to add to the group, and in their own helpful way. What one person may struggle with another can succeed. 

 

Adam Nguyen

Adam offers support through doing tasks assigned steadily. He‘s willing to do any tasks that need to be done and helps by giving some ideas. He has a calm personality and that helps to keep things from getting too hectic. 

 

Miriam Herrera 

Miriam offers support to the group, whenever there are remaining tasks she will sign up to do them. Although the group tends to be good at selecting and accomplishing tasks, it may get too overwhelming at times. Miriam shows her helpful traits by pitching ideas and offering encouragement to the team for their accomplishments.

 

Marlee Hathaway 

Marlee is independent, dependable, and thrives in environments where she is responsible and held accountable for her work. She focuses on the quality of her work and prides herself in being detail-oriented. Marlee deeply values peace and does best in self-paced environments. Although one might not expect this from preferring to be self-paced, she also usually prefers fast-paced work. She responds best to supportive actions and likes to give back support to teammates. 

 

Kaleb Farmer

Kaleb offers support for the group in any ways he can find. He helps with supporting assignments and maintaining peace. His personality is friendly in order to support this. Kaleb also shows inspiring characteristics. 

 

Interview and Takeaways

The team had met with Dr. Daday on 9/28/23. Here are some takeaways from the meeting:

  • Wants students involved in research, internships, and community entities

  • Wants to find a way to market and sell the idea in the eyes of college students

  • Indy parks has 200 parks and wants to know how to put in 50 classes

  • How do we engage faculty into hosting these projects in their class

  • Research strategies to entice students to enroll in an engaged learning class that involves a statewide community partner 

 

Research Objectives and Methods

Our team plans to survey 25 IUPUI students and X IUPUI faculty using a questionnaire tool created to gather quantitive data consisting of opinions, levels of interest, and necessities. Additional research into industry best practices will be conducted through the use of databases and online materials. 

Research Questions

  • How do we get students and faculty on board?

  • What is the most effective way to advertise to college students?

  • What would entice faculty to take part in a project-based class with a community partner?

Research Online and in Databases

Due to our student team being based at IUPUI, we were able to utilize IUPUI-exclusive databases to conduct secondary research. Several members of our team found Google Scholar to be a helpful resource. 

Research Options

We considered a focus group for each population, but ultimately decided to survey instead to gain a larger perspective on stakeholder needs. 


 

Conclusion

The team decided that the best way to research on how to get students and faculty feedback was through surveying. This helps in finding out what could let faculty want to be a part of the program and spread awareness to other students about new opportunities. This could help IUPUI have a long partnership with Indy Parks.

Appendix E: Thank You 

Thank you card for our wonderful client and Dean of the Institute for Engaged Learning, Dr. Jerry Daday

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Appendix F: Annotated Bibliography

Berg, M., P.H.D., Greco, M., A.I.C.P., Khumawala, P., & Menich, S. (2023). Cultivating University and Community Partnerships. PM.Public Management, 105(6), 22-27. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/cultivating-university-community-partnerships/docview/2845108443/se-2 Links to an external site. 

This article discusses how big universities partner with their community for mutual benefit. Communities benefit from the help of universities, by receiving help for any issue through younger generations. Meanwhile the university students receive real world experiences from the partnerships. The article discusses real partnerships and how they have been successful. One university created a program called SURE, which students could sign up for; the course included lessons on accounting, marketing, personal finance, and other relevant topics. The University of Minnesota partnered with UMN Crookston to raise attention to the rising need of rural professionals. The university completed this task by creating cohorts to learn how the state could face the workforce shortage. A certificate program was created for these cohorts where a scholarship that covers 75% of the cohort’s tuition will be provided. Projects are matched in three ways. The first, a four-credit course with an experiential-learning opportunity. Second, students complete an (independent) study or field experience, applied practice, or a capstone. Third, a group of students complete the project for credit under the supervision of a professor. Some of the parks have even adapted elements from student-designs into their own parks such as planning, programming, and maintenance.

 

Blatt-Gross, C. (2023). Short- and Long-Term Outcomes of Community-Based Art Education among Students in Higher Education. Education Sciences, 13(2), 166. https://doi.org/10.3390/educsci13020166Links to an external site. 

Using evidence from a longitude study, it shows how students benefit within the long and short-term. It shows how students relate to the community more and feel they have achieved more personally, but there would only be benefits if the student participated fully. 

 

Dhanoa, Vaishali, et al. (2022). "A process model for dashboard onboarding." Computer Graphics Forum, vol. 41, no. 3, June.2022, EBSCOhost, https://doi.org/https://web-p-ebscohost-com.proxy.ulib.uits.iu.edu/ehost/detail/detail?vid=5&sid=acc31146-60bd-4c6f-ba65-eadb53685c77%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=158260536&db=a9h.

The Process Model for Dashboard Onboarding offers a visual representation of unifying various onboarding strategies. This model looks at onboarding from a dynamic lens and encourages the implementation of interactive options in onboarding programs. Users receiving a personalized onboarding experience promotes increased user understanding of onboarding material. Several factors must be considered when developing an effective onboarding program - the credibility of the presenter, medium of informational material, user interaction, and the kind of language used. 

 

Ellaway, Rachel, et al. (2013). "Twelve tips for designing and running longitudinal integrated clerkships." Medical Teacher, vol. 35, no. 12, Dec., 2022, EBSCOhost, https://doi.org/https://web-s-ebscohost-com.proxy.ulib.uits.iu.edu/ehost/detail/detail?vid=18&sid=27325bbd-3e56-4632-963a-f33f8ca5f765%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=92016345&db=a9h.

This article discusses the challenges associated with longitudinal integrated clerkships and offers tips for mitigating these challenges. Questions are raised that offer varying perspectives - such as the question of support for program faculty, explaining the clerkships to faculty and students, integration of the longitudinal integrated clerkships into the rest of the curriculum, and measuring program success. 

 

Eversole, O., & Bartley, C. (2023).Community schools in wisconsin: Guidebook. A resource for starting and improving community schools Board of Regents of the University of Wisconsin System, University of Wisconsin-Madison, Research and Sponsored Programs, 21 North Park Street Suite 6401, Madison, WI 53715. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/encyclopedias-reference-works/community-schools-wisconsin-guidebook-resource/docview/2821949731/se-2.

This article is a handbook for community-engaged schools. There is a six-pillar model for community schools which include: strong and proven culturally relevant curriculum, high quality teaching and learning, inclusive leadership; positive behavior practices; family and community partnerships; coordinated and integrated wraparound support. The new programs should be held up to different standards and rules. These schools should have collaborative leadership, planning, coordinating infrastructure, student-centered data, continuous improvement, and sustainability. The partnership between university and community should meet 75% engagement in each stakeholder group.

 

Farner, J., Rich, J., & Meiser, D. (2023). High-Impact Experiential Learning Opportunities through Global Community Engaged Learning. The International Journal of Interdisciplinary Global Studies, 18(1), 1-18. https://doi.org/10.18848/2324-755X/CGP/v18i01/1-18 

There is different ways of engaged learning. This article gives a summary of the different opportunities that are given through engaged learning. It goes through the benefits of engaged learning such as having better working students. The article essentially goes through how to get the most out of engaged learning. Such as active experimentation, Concrete experience, reflective observation, and abstract conceptualization. 

 

Fester, J. (2023, August 30). 3 Ways the national park service can support PBL. edutopia. Retrieved September 27, 2023, from https://www.edutopia.org/article/how-national-parks-support-pbl

There are 3 benefits to high quality based engaged learning with national park service. This website starts with how they can use projects to connect students to the environment. Also about maintaining a voice in a group project. Save teachers from having to manage every part of the project. Also since it is important for students to see progress, and Public based learning with a national park service allows wide visibility so students can see impact.

 

Goggins, J., & Hajdukiewicz, M. (2022). The Role of Community-Engaged Learning in Engineering Education for Sustainable Development. Sustainability, 14(13), 8208. https://doi.org/10.3390/su14138208Links to an external site. 

The source talks about how students were positively influenced for having many interactions with the community as they do projects. It brings an approach to not only bring a way for students to learn as they interact with the community and to gain experience for their chosen career, but also to strengthen the bonds of schools and businesses. 

 

Gorski, I., & Mehta, K. (2015). Engaging Faculty across the Community Engagement    Continuum. Missouri State University.

Faculty are driven by career track, access to resources, control of teaching and research, and interest and preparation for community engagement classes. It is important to keep the faculty’s needs in mind. When considering faculty to be a part of these community-engaged courses it is important to ask: “Will their faculty appointment lend itself to community engagement work? Do the faculty member’s research and teaching interests align with community engagement objectives? Are faculty rewarded in the tenure and promotion process for community engagement work? Also, a faculty member's position directly influences their ability to have a community-engaged class in the curriculum; some faculty have higher amounts of work. Faculty members are often not rewarded, members that collaborate should be rewarded such as promotions. Faculty focus on the funding of such engagement programs and often avoid poorly funded programs and prefer programs where they are given more control of what they teach. If faculty must travel out of their classroom it may quickly become a transportation issue.

 

Jenkins, D., Lahr, H., & Fink, J. (2022). “Rethinking community colleges to serve 21st‐century students and communities: Lessons from research on guided pathways”. New Directions for Community Colleges, 2022(197), 107–120. EBSCOhost, https://doi-org.proxy.ulib.uits.iu.edu/10.1002/cc.20501

Implementing “meta-majors” into the college curriculum could guide students in the major decision-making process. Additionally, the redesign of college curriculum and the onboarding process could help the retention of community college students. 

 

Kay, J., Ferns, S., Leoni, R., Smith, J., & Winchester-Seeto, T. (2019). The emerging future: Innovative models of work-integrated learning. International Journal of Work - Integrated Learning, 20(4), 401-413. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/scholarly-journals/emerging-future-innovative-models-work-integrated/docview/2331556231/se-2 

Gives a model on how work-learning could be integrated for efficiency within Australia. The model explains how to have students learn, while still being able to also learn about industry and help there as well. 

 

Leidig, Paul A., and William C. Oakes. (2021). "Model for Project-Based Community Engagement." International Journal for Service Learning in Engineering, vol. 16, no. 2, 2022. EBSCOhost, https://doi.org/https://web-s-ebscohost-com.proxy.ulib.uits.iu.edu/ehost/detail/detail?vid=17&sid=27325bbd-3e56-4632-963a-f33f8ca5f765%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=156830741&db=a9h.

The macroscopic perspective is beneficial for the creation, organization, and implementation of project-based community engagement activities at a university level. While there are several preexisting models used to frame “service-learning programs”, the macroscopic perspective-based model provides flexibility in its applications. Considering relationships with stakeholders using a perspective of receptivity can aid us in understanding crucial aspects of stakeholder participation in project-based community engagement.

 

Rhinehart, Russel. "Best Practices for Collaboration between Industry and Academe."  ISA's Flagship Publications, October 2022.https://www.isa.org/intech-home/2022/october-2022/features/best-practices-for-collaboration-between-industry 

Gives research and examples of long-term collaborations between specific companies and different schools. There was also a survey to find out what is missing in academia for the workplace. Also, about what companies can gain from having these collaborations with the schools. 

 

Smeltzer, S., Pieber, D. A., & Brooks, M. (2021). Experiential learning in the Canadian communications landscape. Canadian Journal of Communication, 46(3), 461-482. doi:https://doi.org/10.22230/cjc.202iv46n3a4011 Links to an external site.

This online resource analyzes experiential learning through 36 communication studies in Canada. It talks about short term and long term partnerships. In response to pressure Canada has developed a framework to have engaged learning into their courses. There are also surveying from websites of any university that has a communication program. This will help with what models that can shape what where aiming for.

Suiter, S. V., Thurber, A., & Sullivan, C. (2016). A Co-Learning Model for Community-Engaged Program Evaluation. Progress in community health partnerships : research, education, and action, 10(4), 551–558. https://doi.org/10.1353/cpr.2016.0063 

To understand how a community engagement program can be implemented into IUPUIs class mode, first it is important to note how a functioning one works. If students are to sign up or show interest in a program like this with the parks, then there needs to be benefits, and preparedness. This model goes into detail about how the project could work and how students would choose to participate. It even goes on more about pedagogy and design of said course. 

 

Whitmore, C. B. (2023). Teaching Evaluation Through Community-Engaged Learning Courses. American Journal of Evaluation, 44(2), 270-281. https://doi.org/10.1177/10982140221100448

The focus of these community-engagement classes should be educating students on the program itself. Students should be comfortable with the matter the classes discuss, and with who the client is within the partnership. They should be informed on what they are doing and how they are making a difference in real time. 

Appendix G: Team Notes

The team used a shared google document to

 

organize notes for the assignment. 

Team Page

Image (1).jpeg

Kaleb Farmer is a sophomore pursuing a BA in psychology. Outside of his work, Kaleb enjoys reading, spending time with friends, and walking. He was deemed the "hype-man" of our group because of his persistent words of uplifting encouragement, constant offers to help out, and compassionate support. 

Responsibilities: Recommendation 3, review of literature contributions, appendix D contributions, local study contributions, appendix F contributions

Image.jpeg

Adam Nguyen is a sophomore majoring in psychology. Adam's ability to innovate with fresh ideas has made the group stronger. Before and afer team meetings, you can find Adam telling jokes to lift everyone's spirits. Adam likes listening to music and sleeping in his spare time.

Responsibilities: Methodology, team memo, consultant on appendix A, appendix D contributions, consultant on recommendation 1, review of literature contributions, recommendation 5, local study contributions, creative consultant, appendix F contributions

Image (5).jpeg

Marlee Hathaway is a junior majoring in Communication Studies, minoring in Creative Writing, minoring in French, and pursuing a PR certificate. She is the current president of IUPUI's PRSSA Chapter and an Ambassador of The Communication Network Club. Outside of her academic pursuits, Marlee writes fictional novels.

Responsibilities: Website design, local study tech design and contributions, team notes, client correspondence, introduction, recommendations, recommendation 1, recommendation 2, closing, appendix A, appendix E, team page, additional IEL & Indy Parks collaboration information, appendix F contributions

Image (2).jpeg

Miriam Herrera is a  sophomore majoring in social work. She is incredibly driven and brings so much creativity and positive energy to the group. In her free-time when she is not working, studying, or spending time with her family - Miriam loves to listen to music, volunteer, and go on walks. 

Responsibilities: Executive summary, review of literature introduction and contributions, appendix B, appendix C, appendix D contributions, appendix F contributions, recommendation 4, local study contributions

W231 Page

About IUPUI’s W231 Professional Writing Skills
W231 Professional Writing Skills is offered by the Writing Program at IUPUI’s School of Liberal Arts. The course focuses on a student/community client partnership. Students in W231 reach out and connect with clients around Indianapolis then provide hundreds of hours of exploration, research, and analysis at no charge to community partners. The experience-based course combines academic rigor and community service; the curriculum challenges students to analyze and innovate then pitch practical recommendations to address workplace problems.
 
W231 includes independent writing projects throughout the semester as well as a team project that spans 10 weeks. Independent writing projects include:
Connecting with and interviewing local professionals
Practicing a variety of different types of professional writing genres (emails, memos, letters, recommendation reports, etc)
The ten-week team project, which is the recommendation report on this website, condenses and summarizes over 100 hours of research on an in-house challenge provided by our community client.

References

  • Blatt-Gross, C. (2023). Short- and Long-Term Outcomes of Community-Based Art Education among Students in Higher Education. Education Sciences, 13(2), 166. https://doi.org/10.3390/educsci13020166

  • Cooke, E. M. (2023). If you think you can or can't, you're right: A study of college student self-efficacy building through the UCSB promise scholars program (Order No. 30635749). ProQuest Dissertations & Theses Global. (2868554063).

  • Goggins, J., & Hajdukiewicz, M. (2022). The Role of Community-Engaged Learning in Engineering Education for Sustainable Development. Sustainability, 14(13), 8208. https://doi.org/10.3390/su14138208

  • Kendall, J. C., Duley, J. S., Little, T. C., Permaul, J. S., & Rubin, S. (1986). Strengthening. Raleigh; National Society for Internships and Experiential Education.

  • Li, J., & Xue, E. (2023). Dynamic Interaction between Student Learning Behaviour and Learning Environment: Meta-Analysis of Student Engagement and Its Influencing Factors. Behavioral Sciences, 13(1), 59. MDPI AG. http://dx.doi.org/10.3390/bs13010059

  • Lozinak, K. (2016). Mentor Matching Does Matter. Delta Kappa Gamma Bulletin, 83(1), 12–24.

  • Mebert, L., Barnes, R., Dalley, J., Gawarecki, L., Ghazi-Nezami, F., Shafer, G., Slater, J., & Yezbick, E. (2020). Fostering student engagement through a real-world, collaborative project across disciplines and institutions. Higher Education Pedagogies, 5(1), 30–51. https://doi.org/10.1080/23752696.2020.1750306

  • Melaville, A., Berg, A. C., & Blank, M. J. (2005, November 30). Community-Based Learning: Engaging students for success and citizenship. Coalition for Community Schools. https://eric.ed.gov/?id=ED491639

  • Mumby, D. (2013). Organizational communication: A critical approach. Sage. Los Angeles, CA ISBN 978-1-4129-6315-2.

  • Nielson, J., & Sakjkich, S. V. (2022). Theory to Practice: Applying the Best Practices Model (BPM) for Living-Learning Communities at Cabrini University. Journal of College & University Student Housing, 48(2), 31–54.

  • Simpson, A. (2022). The SIOP Ambassador Program Creates Rewarding Experiences and Professional Relationships. TIP: The Industrial-Organizational Psychologist, 59(3), 61–62.

  • Spinney, J. E. L., & Kerr, S. E. (2023). Students’ perceptions of choice-based assessment: A case study. Journal of the Scholarship of Teaching and Learning, 23(1) doi:https://doi.org/10.14434/josotl.v23i1.31471

  • Suprling, Josh. (2023). Interview via Messanger. 

  • Valova, I. (2013). Database Design for the Web Based University Project Management Information System. TEM Journal, 2(2), 145–149.

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